Job description
Run and optimize paid campaigns for Web3 clients across Google, Meta, X and crypto ad networks.
- Develop and execute PPC campaigns across various PPC platforms such as Google, Meta, Twitter/X, and Web3-specific platforms
- Monitor campaign performance and optimize for maximum ROI
- Conduct keyword research and ad copy testing to improve campaign effectiveness
- Set up and manage conversion tracking and reporting dashboards for PPC campaigns using tools such as Google Analytics (GA4), Google Tag Manager and Google Looker Studio
- Stay up-to-date on industry trends and best practices in Web3 advertising
- Communicate directly with clients to explain strategy and performance
- Collaborate with internal teams to ensure alignment on campaign goals and objectives
What we're looking for
- 2+ years of experience in PPC advertising, with experience on Web3 platforms
- Proficiency in Google Ads, Facebook Ads, and other PPC tools
- Experience with 'Cloaking' PPC campaigns
- Strong analytical skills and ability to interpret data to make informed decisions
- Excellent communication and collaboration skills
- Passion for the Web3 space and a desire to stay ahead of industry trends
Requirements
- Languages
- English
- Work mode
- Remote
- Seniority
- Mid-level
- Eligibility
- Afghanistan, Albania, Algeria, Andorra, Angola, Antigua and Barbuda, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Burkina Faso, Burundi, Cabo Verde, Cambodia, Cameroon, Canada, Central African Republic, Chad, Chile, China, Colombia, Comoros, Costa Rica, Croatia, Cyprus, Czechia, Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Eswatini, Ethiopia, Fiji, Finland, France, Gabon, Gambia, Georgia, Germany, Ghana, Greece, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Nauru, Nepal, The Netherlands, New Zealand, Nicaragua, Niger, Nigeria, North Macedonia, Norway, Oman, Pakistan, Palau, Palestinian Territory, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, South Sudan, Spain, Sri Lanka, Sudan, Suriname, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Timor Leste, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Tuvalu, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe